About Me
With over a decade of experience in the retail industry, I specialise in designing mid to high-end furniture, lighting, and homewares. My background includes working in-house for major retailers, giving me a solid ground in product strategy, development, and the realities of bringing ideas to market.
I combine trend forecasting, market research, and sourcing expertise to design products that are not just beautiful, but commercially successful. Whether it’s a statement light or a perfectly proportioned table, I believe good design should feel like it was always a part of your home, the missing piece.
Currently working from my studio in Valencia, I collaborate with clients around the world to turn ideas into products that connect with people and place.
Services
Furniture Design: Expertise in soft goods, hard goods, lighting & outdoor furniture; with a focus on creating pieces that are both design-led & commercially viable.
Product Development: Comprehensive product development services, including supplier communication to ensure quality and align with in-house critical path timeframes.
Trend Reports & Analysis: In-depth trend analysis to keep your products ahead of the curve, ensuring relevance in a fast-evolving market.
Art Direction & Product Strategy: Strategic guidance in art direction and product strategy to align with your brand’s vision and target market.
Expertise
Having worked in-house for a leading furniture retailer, I possess a strong understanding of design for retail, including critical path management, GBB, target market alignment, and cost engineering. My hands-on experience with suppliers across the Far East and Europe has given me a deep knowledge of design for manufacture and materials, ensuring that every product is both crafted to the highest standards and commercially successful. Many of the products I’ve developed over the years have gone on to become best sellers, proving my ability to balance creativity with market demands.
Location
Working from my home studio nestled between the mountains and sea in Valencia, I collaborate with clients worldwide. Having worked with retailers and suppliers across Europe, the Far East, and beyond, I bring a global perspective, cultural understanding, and market-specific insight to every project, creating commercially driven designs that are tailored to place and purpose.
Some of my favourite design picks
Client Testimonial
- Mara Miller, Industville Founder
It was a real pleasure working with Francesca during the development of our lighting and furniture ranges. She played a key role in supporting our product expansion, bringing thoughtful research, creative insight, and a clear passion for design to every stage of the process.
Francesca approached each phase with care and professionalism - from early trend exploration through to concept development. Her contributions were instrumental in helping us shape a well-rounded and commercially strong collection, which received great feedback during the launch within the interior design audience.
She is collaborative, detail-oriented, and combines creativity with a practical mindset. Her ability to work seamlessly with our team and deliver design solutions with purpose made a real impact. We thoroughly enjoyed working with her and would be very happy to do so again in the future.